BACKGROUND
JJ’s Restaurant chefs wanted to get an elegant new logo to replace the old one. The owners were using an old western style logo.
CHALLENGE
I researched brush script and bold font styles. I considered a modern logo design style as well. I also brain-stormed other designs for a JJ’s Restaurant rebranding.
SOLUTION
I combined JJ’s initials and one kitchen tool image to create the new logo image, using the logo’s negative space. Also, I used a brush texture for the menu background with high-end style fonts aligning the text in the center.
Logo design draft
logo variations
