BACKGROUND
This is a rebranding project. I chose a local wine company, which I felt could benefit from a younger and more high-end look and feel. 
CHALLENGE
I made a new brand name ‘DIONYSUS’. DIONYSUS is an Okanagan wine. DIONYSUS is one of the Greek Gods names, He is the god of the grape harvest, winemaking, fertility, and theatre in ancient Greek religion and myth. The mark on the front label symbolizes the name ‘DIONYSUS’, and the grape illustration represents the Okanagan’s famous sweet grapes.
SOLUTION
I wanted to make the images appeal to young wine lovers, so I chose wine glass images. The illustrations represent the wine and sweet scents which come from the DIONYSUS Okanagan’s wine. I made the image using the die-cut process, which allows the customer to see the wine’s real color through the die-cut shapes. 
I wanted to make the images to appeal to young wine lovers, so I choose wine glass images. The illustrations represent the wine and sweet scents which come from the DIONYSUS okanagan’s wine. I made the image using the die-cut process, and the customer can see through the wine’s real color in die-cut shape. 
Back to Top